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Scott Birch

Chief Content Officer

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Creative media professional with 30 years of diverse international experience in Europe, the Middle East and Asia. Scott has edited daily, weekly, monthly and annual print titles, ranging from daily newspapers to glossy celebrity magazines, niche B2B magazines and luxury lifestyle publications.

An early adopter of digital – creating web content since 1996 – Scott has also created digital app magazines, smartphone apps and overseen online strategy and social strategy. He has also worked in television, both behind and in front of the camera, and in public relations roles – providing creative content and reputation management.

Articles by Scott Birch

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Dubai’s Latest FIVE Hotel Blends Style and Sustainability

FIVE LUXE brings renowned disruptive hospitality vibe to iconic Dubai beachfront and matches luxurious experiences with highest sustainability standards

Top 10: Hotels in the United Arab Emirates (not just Dubai)

The United Arab Emirates (UAE) is Known Around the World for Some of the Most Iconic Hotels. Here are the Best Hotels from all Seven Emirates of the UAE

FIVE’s fresh hospitality vibe brings Ibiza brand to Dubai

The acquisition of Pacha Group by Dubai-based FIVE is a bold business move by the hospitality industry disruptor and next stage in expansion

NWTN showcases mobility and energy solutions at COP28

NWTN exhibition showcases clean energy generation, storage, and usage technologies and Made in the Emirates new energy vehicle Rabdan Muse at COP28

Company Reports by Scott Birch

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NWTN – Helping The UAE Achieve its Clean Energy Goals

Pioneering Green Energy Company NWTN is Dedicated to Creating the UAE’s First new Energy Vehicle Brand While Driving Sustainable Solutions Globally

MBZUAI procurement building bright future for AI in the UAE

Mansour Al Blooshi, Head of Procurement at Abu Dhabi’s Mohamed bin Zayed University of Artificial Intelligence (MBZUAI), on delivering AI’s future talent

Interviews by Scott Birch

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Mansour Al Blooshi

Head of Procurement at MBZUAI