Careem driving digital transformation in the Middle East

Careem, the Middle East’s most popular multi-service platform service, has developed massively since its founding in July 2012. Now, the company operates in over 100 cities across 13 countries. Aside from its well-known ride hailing services, Careem offers food delivery, grocery shopping, bike sharing, B2B logistics, and other services.

The company is dedicated to supporting the digital transformation of the Middle East region and will achieve this through the expansion of its Super App.

Qasim Ahmed, Head of IT Infrastructure at Careem, discussed the company’s goal to boost digitalisation in their region: “Careem started close to  9 years ago with a very simple vision, to simplify the lives of millions of people in our region. Our reasoning behind this was we realised the region was slightly behind in terms of digital transformation and we saw a huge opportunity to fill that gap.”

By filling this gap, Careem believes it will improve the lives of millions and build a lasting organisation that inspires. As Careem expands, the company hopes it  “can help the region leapfrog into digital transformation.”