Digital Strategy Articles


SAP creates new EMEA region and announces new President

SAP has announced it has appointed a new President for a newly-created EMEA region, aiming to make the most of the opportunities of cloud and AI technology

Lifetime of Achievement: Emaar Chair Mohamed Ali Alabbar

From shaping Dubai’s physical landscape to powering the region’s digital landscape, we pay tribute to Emaar Chairman and entrepreneur Mohamed Ali Alabbar

AI in cybersecurity: business strategy to boost resilience

Artificial intelligence is the latest weapon in the cyber criminal arsenal, but also a game-changer for businesses building their defences against attacks

What are the top five consumer trends moving into 2024?

Simon Moriarty, Director of Mintel Trends, EMEA, shares the consumer trends for 2024 – and discusses how these will impact innovation and marketing


Infosys & AWS to boost Middle East finance transformations

Infosys and AWS announce they have entered a strategic collaboration to accelerate financial institutions’ cloud transformation across EMEA

Top five buy-now-pay-later fintechs in the Middle East

As the Gulf region gives birth to its first fintech unicorn with Tabby, we take a look at the leading players in the Middle East’s buy-now-pay-later market

How e&’s ambitious push for digital innovation is paying off

Global technology pioneer e& continues to transform with an ambitious push towards AI-powered solutions, sustainable mobility and digital inclusion

Public-private partnerships key to MENA's digital ecosystem

Digital transformations rely on robust and leading-edge digital ecosystems, developed best via public-private partnerships in the MENA region