Prudential BSN Takaful

Prudential BSN Takaful Berhad (PruBSN) has been a pioneering force in the Malaysian takaful industry since its inception in 2006. As a joint venture between Prudential plc and Bank Simpanan Nasional, PruBSN combines global expertise with local insight, creating a comprehensive suite of takaful products designed to meet the diverse needs of its clientele. With a focus on innovative family protection plans and investment-linked products, PruBSN continues to set the benchmark in delivering reliable and trustworthy financial solutions.

Operating from its headquarters in Kuala Lumpur, PruBSN employs a dedicated workforce of 16,000 individuals committed to providing top-tier service and support. The company is guided by the vision of its CEO, Joehan Martinus, who leads the organisation with an emphasis on growth, sustainability, and customer satisfaction. Under his leadership, PruBSN has garnered numerous accolades, establishing itself as a leader in the takaful sector.

PruBSN's approach is rooted in a commitment to ethical practices and community welfare, ensuring that its offerings align with the values and expectations of its customers. By leveraging cutting-edge technology and staying attuned to market trends, PruBSN remains at the forefront of the industry, fostering financial inclusivity and encouraging sound financial planning among Malaysians. Through corporate solutions and personalised financial planning, PruBSN empowers individuals and businesses alike to secure a promising financial future.